Thursday, December 17, 2009

IAB revises "Standard Terms and Conditions for Internet Advertising"

The IAB released a revised standards statement for Internet advertising today. The new document includes sections on non-disclosure and data usage, ad placement and positioning language as well as other language usually found in media and advertising contracts and schedules.

“Streamlining business processes in interactive has been one of our main objectives as an organization and with the contributions from both advertising agencies and media companies we believe that we have accomplished this goal,” said Randall Rothenberg, President and CEO of the IAB in a press release that can be found here.