Short reads on a Saturday morning:
• After 23 years of advertising on the Super Bowl broadcast Pepsi has decided to place those advertising dollars online. A 30 second Super Bowl spot will set you back $3 million, a bit less than the price of a banner ad on this site (hey Pepsi, what a deal! Call me.).
• The Detroit Media Partnership get e-reader fever, signing a deal to appear on Amazon's Kindle device. Readers will be charged $6.99 a month for access to the Detroit News and Detroit Free Press. Both newspapers are also working with Plastic Logic to develop a new edition of their newspapers in a different format.
• Google announced that it has added more than 50 newspapers, magazines and web sites to its Fast Flip site. Google splits advertising revenue from Fast Flip with its media partners.
• The Guardian and Esquire (iTune links) introduced new iPhone apps this week as the move to mobile media continues to gather steam. The iTunes app store, though, is still without a storefront for magazines and newspapers as Apple continues to stuff media apps into such categories as Lifestyle, Entertainment or News. Despite having 118,820 applications, the News category lists only 136 apps through a search of the app storefront (though it appears that many apps don't make it through the search engine of the store).
• R.I.P. - F + W Media has announced that I.D. Magazine's January/February issue will be its last. The magazine for the design community will end a 55 year run.
• Finally, an L.A. Times story reported that Huffington Post will bring in between $12 and $16 million in revenue this year. The news and gossip site attracts a bit less than 9 million unique visitors per month.
And despite its big jump in popularity, ad experts said the Huffington Post still gets treated like the poor relation by some advertisers. That's because the site combines serious political analysis with cheesecake photos of the stars ... Some Web aficionados have described this as a "mullet strategy" -- sharp and well groomed content at the prominent front of a website, but with shaggy and uneven offerings tagged onto the back end.