Wednesday, January 6, 2010

Mobile media round-up

Yesterday was a huge day in the mobile space.

Why should traditional publishers care? Because even if you don't believe mobile media is the direction your products are going (oh my), then you at least need to understand that many of the dollars that are now, or soon will, be going to mobile media are dollars not going to your B2B publication, or national consumer magazine, or your local newspaper (via your national advertising department).

Let's start:
MQ = the money quote; TNM = my comment

The Mobile Advertising Industry Is Worth At Least $1 Billion Now
MQ: The $1 billion-dollar figure comes from adding the $750 million Google paid for AdMob, and the rumored $270 million Apple paid for Quattro.

TNM: Kind of a convoluted way of arriving at a market value, but it works. More importantly, it demonstrates the growing value of this market and to me, someone who has been in newspapers and magazines, I immediately see this as money leaving the print world going elsewhere. (It's not true, of course, this is money coming from all types of media, but I'm a competitive guy and any dollars not going to my products would annoy me.)

Apple's acquisition of Quattro: more proof of mobile competition

MQ: ...with more investments and acquisitions in the space, including from established players like Apple and Google, that's a sign that vigorous growth and competition will continue. That's ultimately great for users, advertisers and publishers alike. 

TNM: Easy for Google to say, they are fighting to get the FTC to approve their acquisition of Admob. Most people think Apple's acquisition will be approved because Apple is not considered an advertising company, whereas Google proudly proclaims themselves advertising driven (I kind of admire them for that stance).

OverDrive Expands International Distribution for eBooks & Audiobooks

MQ: "During 2009, OverDrive dramatically expanded its global network with the addition of 1,700 retailers, publishers, and libraries," said David Burleigh, director of marketing for OverDrive. "We're enhancing on-the-go access to content through new digital book apps for AndroidTM and Windows Mobile® phones available now, and apps for iPhone and BlackBerry® coming in 2010."

TNM: Compare this to the CourseSmart story from yesterday. OverDrive is definitely in the mobile phone arena -- what are their thoughts concerning tablets? I've sent an inquiry to the company and will provide an update should they respond.

Google’s New Nexus One ‘Superphone’ Isn’t Revolutionary

MQ: Google is calling the device, built by HTC, a “superphone,” and as that name would imply, it does sport a lot of the latest hardware and has some software surprises, but it’s not revolutionary. That said, it’s a very solid device that provides a nice competitive offering to the iPhone.

TNM: Back to cell phones. I need to bone up on Droid based phones and what Google is doing in this area. As an iPhone owner it is easy to be Apple-centric. But as a publisher my question would be this: will it be easy to enter the mobile content market on both platforms, or will I be dependent on an outside firm helping me in this area? Most small publishers bring in outside firms to help them launch their initial web products, I assume this will be the case with mobile, as well.

And finally, a couple quotes from a round-up of reactions to the Quattro acquisition and its impact from GoMo News:

MQ: GoMo News: Mobile advertising can (and will) affect every single person who owns a mobile device - and that’s where the real money is.

MQ: Paran Johar, CMO of Jumptap: “If there is any doubt that 2010 is the year of Mobile Advertising, Apple just cleared up any speculation. Apple’s acquisition of Quattro is for two main reasons: first, to have a mechanism to monetize free apps with the Quattro sales force and secondly to capture a share of the growing mobile advertising media spend.