Saturday, February 6, 2010

Week in Review

Short reads on a Saturday morning.
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•  Compared to the week prior, this week was a media bore: no major production announcements, no media revolutions. On the bright side, there were few bankruptcies to report, either.  The week ended, however, with another depressing jobs report. Sure, the government announced that the official unemployment rate went down a bit to 9.7 percent, but the economy lost another 20,000 jobs and the government dramatically adjusted upward the total number of jobs lost in this recession. Chart above right courtesy of Calculated Risk.

•  Apple and its iPad wasn't completely out of the news this week. ScrollMotion announced it has signed deals with several major textbook publishers to bring their content to the the new tablet.  Then Apple caused a stir when it posted an advisory on its developer blog stating that programmers for the iPhone should use caution when utilizing the phone's Core Location.

If you build your application with features based on a user's location, make sure these features provide beneficial information. If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user's location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store.

Some publications like Information Week went nuclear:  "Apple Bans Location-based iPhone Ads" the magazine declared, based strictly on the post.  Those that still have some regard for journalistic standards reported the news pretty straight, added some context and additional information, then said the obvious: we won't know until Apple clarifies things: "Is that merely a warning against spamming iPhone users senseless or an attempt to pre-emptively carve out a niche for their own Quattro Wireless?" asked The Guardian's Kevin Anderson.

•  Finally, this weekend is Super Bowl Sunday. In another sign of the upcoming Apocalypse, neither the 49ers nor the Raiders will be playing this year. There will, however, be millions worldwide still watching the game to see which consumer brands will spent large portions of their 2010 promotion budgets to advertise during a coach's challenge (the pass was incomplete, he only got one foot in bounds).  FLO TV will be one of the companies spending big, running three ads to get you to pay a monthly fee for on-demand programming for your mobile devices.

To get you in the mood for the big game here is a classic Super Bowl spot from circa 1999. To celebrate the 11th anniversary of their big coming out, Monster announced they were buying rival Hot Jobs.