Wednesday, March 31, 2010

More mobile device and advertising news

IntoMobile calls it the most expensive sheet music reader ever -- pretty funny, if you ask me. In any case, here is more proof that publishers will find new ways to utilize the iPad: forScore brings sheet music to tablets. This looks like the developers first mobile effort.

The trend though is clear: because of the ease in writing new apps for both the iPhone and iPad, the two devices are becoming default reading utilities -- I assume the same will happen for those devices running the Android platform. That's great news for publishers trying to hire developers as their should be quite a few people out there with the necessary experience.

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Seton Hill University, not to be mistaken for Seton Hall, is giving each student an iPad this fall. I suppose a total enrollment of around 2,100 helps makes this possible (or a generous alumnus).

The program is part of the school's Griffin Technology Advantage, their pledge to "provide students with the best in technology and collaborative learning tools." As the name suggestions, the teams at Seton Hill are known as the Griffins.



Greystripe, a mobile advertising network, announced that it is bringing Flash ad units to the iPad, calling their product iFlash (enough already!).

What Greystripe is doing, of course, is converting an advertisers Flash ads and re-encoding them for use on the iPhone and iPad, not actually making the devices run Flash.

The company's release states that they are working with such companies as Burger King, HP, LeapFrog and others already. “We’re committed to making it easy for advertisers to achieve results in mobile by removing barriers to execution and offering the engaging power of Flash-authored creatives on the iPhone and iPad,” said Michael Chang, CEO for Greystripe.

Greystripe has received backing from Steamboat Ventures, Incubic Venture Capital, and Monitor Ventures, as well as the Peacock Equity Fund, a joint venture fund co-founded by GE and its NBC Universal unit.

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