Monday, March 29, 2010

BBC Trust delays launch of the BBC's mobile media apps after British newspaper association cries foul

The UK's Newspaper Publishers Association gets its way: the BBC won't release its Apple iPhone applications, at least for now.
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The British newspaper group had asked the BBC Trust, the broadcaster's governing body, to rethink the release of their news and sports apps, claiming that the apps would amount to unfair competition from the publicly funded broadcaster.

"It is vital that these proposals are scrutinized properly to avoid any adverse impact on commercial media organizations," the NPA's director, David Newell, Reuters reported. "We are pleased that the BBC Trust has listened to the industry's concerns and acted to delay the planned April launch."

The BBC's apps were shown off at last month's Mobile World Congress in Barcelona, and like most media apps are essentially repackaged content from the BBC's web sites.

Why the Beeb's regular broadcasting would not fall under this same objection I do not know. But it is no surprise that one of the biggest critics to the BBC mobile plans was James Murdoch, heir to the throne of his father's News Corp. empire.