Friday, April 23, 2010

ABC Interactive promotes third party mobile platform; Verve Wireless gets nod from auditer

In one of the strangest press releases I've read in a while, the Audit Bureau of Circulation's interactive unit announced that "it is teaming with Verve Wireless to audit newspapers’ mobile content delivered via the Verve publishing platform". Times must be tough at the ABC for them to so openly support one mobile vendor.

I assume that the ABC will treat newspapers served by other mobile publishing platforms fairly, so maybe this is the first in a long line of "ABC partners with so-and-so" press releases. In any case, Verve Wireless's PR team should be congratulated for the marketing coup.

The bottom line, of course, is that newspapers are blowing it with mobile the same way they blew it on the web. The growth of RSS readers for mobile devices is evidence enough that mobile phone and tablet users want newspaper content. There is already money being made in mobile news, its just not going into the pockets of media companies.