Friday, April 30, 2010

Ex-Buzzwire CEO Greg Osberg becomes new publisher in Philly; Newsweek, CNET & Kaplan part of resume

Buzzwire may not be a very strong player in the mobile space, but at least it was in the mobile space. Today Greg Osberg who was CEO of Buzzwire, and former head of CNET, was named publisher of the Daily News and Inquirer in Philadelphia, pending completion of the auction formalities.

Osberg, 52, who has root in Philadelphia where his mother still lives, will, it is thought, try and take the Philly papers into the mobile and tablet publishing age.

"I've spent 30 years in the traditional and digital news business, and I know that to be successful, it all starts with content and the relationships you have with your audiences," Osberg is quoted in the company's release announcing the hiring. "We want to build on our reputation for creating compelling journalism of the highest quality, creating an unparalleled resource for news and entertainment."

Osberg career includes eight years as VP/Ad Sales at U.S. News & World Report as well as another eight year tour at Newsweek in the early nineties. He left Newsweek to join CNET where he stayed two years before leaving for Kaplan Professional, then off to BrassRing.com, back to Newsweek where he served as President, then Buzzwire.

Things did not end well at Buzzwire as the start-up had funding problems at the end of its life. The company worked with carriers like Verizon and AT&T to stream news and video to cell phones via the rudimentary web browsers found on many low-end phones. The features offered by Buzzwire were already made outdated by the introduction of the iPhone and other smartphones that offered consumers full (almost) web browsing on their mobile devices, as well as the growth in mobile news applications, such as those found in the iTunes app store.

Buzzwire's website appears to the last updated back in March of last year.

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