Thursday, April 29, 2010

Lee Enterprises goes with Handmark for mobile; Cardinals Baseball 2010 app first to appear in iTunes

Cardinal fans will be the first to enjoy the fruits of the new partnership between newspaper company Lee Enterprises and Handmark, the mobile applications developer. The Cardinals Baseball 2010 iPhone app hit the iTunes store and more sports and news apps are in development.

Lee Enterprises, the publisher of the St. Louis Post-Dispatch, as well as 48 other dailies, has announced it is partnering with Handmark to develop and support mobile applications for their properties. In addition, Lee and Handmark plan on developing mobile apps similar to the Cardinals baseball app for other professional sports teams, as well as college sports.
"It is fantastic to see leading media companies like Lee embracing mobile as the next new medium with creative ideas on how to engage and expand their readership," said Paul Reddick, Handmark CEO in a release.

"We are excited to support Lee and their media partners in delivering great mobile experiences for their customers."

In addition to mobile news applications, Handmark has produces game apps through its Astraware Limited subsidiary.

For now the partnership with Handmark involves only mobile phone applications. To date, Handmark has introduced three iPad applications to the iTunes store, including a universal app for Zagat, though none for news organizations.