Monday, April 26, 2010

Patch advertising for editors for the Chicago market

Would you define this as "ironic"? AOL backed Patch is obviously entering the Chicago market, advertising for editors for Chicago, Libertyville, Grayslake and other locations. They are doing it through Editor & Publisher, though. (If you don't see the irony there, well, never mind.)

I must admit I still don't see it -- Patch's business model, that is. Clearly they are building a network and want to sell the network, right? Yet when do they plan to start down this path? This build it now, monetize it later approach, seems awfully late nineties to me -- and that didn't turn out too well if I recall.