Tuesday, May 18, 2010

B2B ad pages fall in new ABM report; declines moderate

The trade magazine industry continued to show declines in ad pages in February, according to a newly issued report from American Business Media, though the declines have slowed considerably.
Total ad pages dropped 9.39 percent according to ABM's BIN Numbers report released today. The drop in pages was improvement over the drop reported in January of 15.34%. Part of the reason, besides a somewhat better environment for advertising overall, may have been the dramatic declines experienced in February of 2009 where total ad pages recorded a 31.54 percent decline. (For all of 2009, B2B ad pages declined by 27.94 percent.)

Computing, construction and retail books continue to get hardest, while health care and aviation recorded double digit increases in pages in February, though their year-to-date totals are only modestly higher.