Friday, May 14, 2010

Google gives up selling the Nexus One via web store only; will seek to sell its smartphone via retail stores

The Android platform may be growing by leaps and bounds, but Google has admitted that its online-only strategy for selling the Nexus One needs revamping.
In a blog post this morning, Google VP, Engineering, Andy Rubin wrote that the company move to would follow the sales model it had adopted for Europe: working through retail partners to sell the Nexus One phone.

"We’re very happy with the adoption of Android in general, and the innovation delivered through Nexus One," Rubin wrote.

"But, as with every innovation, some parts worked better than others. While the global adoption of the Android platform has exceeded our expectations, the web store has not. It’s remained a niche channel for early adopters, but it’s clear that many customers like a hands-on experience before buying a phone, and they also want a wide range of service plans to chose from."