Wednesday, May 12, 2010

Journal Register Company promotes digital execs to run sales and content in 'Digital First" initiative

The Journal Register Company has announced that it is appointing a trio of its executives to newly created sales and content positions as part of its "Digital First" initiative.
"The Journal Register Company has adopted a strategy of Digital First. The appointments of Dan, Adam and Jon to these important roles with a focus on digital rather than print are indicative of our commitment to that strategy," said John Paton, Chief Executive Officer, in a company release. "All three are exactly the kind of leaders we need to transform this Company from its past as a newspaper company to its future as a news and information company."

Paton announced that Daniel Sarko will serve as Senior Vice President of Integrated Sales, Adam Burnham was named Vice President of Local Sales, and Jon Cooper is becoming Vice President of Content.

Sarko was previously Chief Digital Officer. Before joining the Journal Register Company last year, Sarko was Vice President and Interim GM of, the online division of the Philadelphia Inquirer and the Philadelphia Daily News.

Burnham previously served as Corporate Advertising Director and until recently was the Vice President of Sales and Marketing. Cooper, who has been with the company longest, having joined in 1997, was Director of Digital Content before today's promotion announcement.