Tuesday, June 1, 2010

Adobe announces digital magazine reader; lays out roadmap for development of digital publishing platform

Seemingly able to make the necessary adjustments Apple's development rules, Adobe Systems today announced that they have introduced a new digital viewer technology that will will enable publishers to create digital versions of their print magazines for the iPad. The technology was used to produce Wired's iPad app for Condé Nast.

Adobe's technology was used to create the Wired app for Condé Nast. →

“Adobe’s work with Wired has resulted in a digital magazine format that creates an immersive experience, allowing a publication’s unique content, look and feel and advertising to stand out in the digital realm,” said David Burkett, vice president and general manager, Creative Solutions at Adobe in a statement. “We aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms. It’s safe to say that if you are already working in InDesign CS5, you’ll be well on your way to producing a beautiful digital version of your publication.”

Adobe says that the Wired app was created with InDesign and other Adobe technologies. (See full write-up here.)

Adobe also released a "Digital Publishing Platform Roadmap" which illustrates the timeline for new introductions that will support publishers. The roadmap shows that the company's iPad solution will be available in the summer (presumably now), which a multi-platform solution will be ready to support other products by Fall. That would probably include Android-based tablets that many believe will being to appear later this year.

Adobe Roadmap
      click to enlarge.

The roadmap spells out digital publishing solutions for magazine, newspaper, book and retail catalog publishers.

"Publishers around the world are striving to embrace the digital age — to build distinctive brands, develop sustainable business strategies, and achieve greater profitability. They're looking for innovative, cost-effective ways to design and deliver content to fragmented audiences on an ever-expanding array of smartphones, tablets, e-readers, and other devices," Adobe's website proclaims.