Wednesday, June 16, 2010

Apple pre-orders top 600,000, company apologizes for system malfunctions preventing some orders

For many people trying to pre-order the new iPhone 4 through Apple's website, the experience was a mess, with either the Apple or AT&T system preventing them from completing the reservation. Nonetheless, Apple was able to announce today that more than 600,000 new iPhones were ordered, the largest single day of business for Apple, according to their website statement.

The company also apologized for the problems their customers encountered trying to complete the transaction.

My own experiences were that the Apple website was often slow and unresponsive, but things did not really bog down until the system tried to interface with AT&T, then it timed out. In the end, I was not able to come close to completing a transaction (no matter, I was not thinking of actually ordering one yesterday anyway).

Today AT&T announced that it was suspending pre-orders of the iPhone 4 so it could full those orders currently in the system. While the phone is scheduled to be released on June 24, those ordering the phone now through Apple are receiving a July 2 date, according to Engadget.

Update: the delivery date for those now ordering new iPhones has moved back to July 14, according to the WSJ.