In an increasingly crowded market for black & white e-readers, Barnes & Noble made its move by introducing a low priced Wi-Fi-only model of its Nook reader, while slashing the price of its existing 3G model.
The new Wi-Fi model is priced at $149.00, while the 3G model went from $259 to $199. In comparison, Amazon's Kindle is priced at $259 for its 6 inch model, while the larger Kindle DX
is priced at $489.
Dow Jones also reports that the book chain will begin broadcast advertising for the first time in 14 years.
Monday, June 21, 2010
Barnes & Noble launches Wi-Fi only Nook; cuts price of 3G model; will begin broadcast advertising campaign
at 9:10 AM
Labels: Book Publishing, Tablet/Readers



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