Tuesday, June 22, 2010

Cygnus Business Media brings on new EVP of Digital; AOL vet Tom Kohn will be based out of Maryland

Struggling B2B media firm Cygnus Business Media has brought on a digital veteran to try and jump start its digital efforts. Tom Kohn, formerly of AOL, USA Today and The Motley Fool will work out of the company's Beltsville, Maryland office and will report to the company's CEO John French.

“I’m excited to work with Cygnus’ advertisers and our extremely loyal B2B users and to find products and functionality to engage our users so that they use our platforms multiple times a day, whether we pull them back to our platforms or push information to their platform of choice,” Kohn said in a statement.

Cygnus is trying to recover from a series of downsizings and the company's filing of Chapter 11 in August of last year. In 2000 the company was acquired by CommerceConnect Media LLC., a partnership of CEO Paul Mackler and Boston-based investment firm ABRY Partners. But despite a string of acquisitions, total revenue last year was estimated to be only around $71 million.