Wednesday, June 9, 2010

Morning Brief: WoodWing working with SI on app launch

WoodWing Software, a cross-media publishing solutions company, said they currently have 10 iPad titles live in iTunes that are using their digital platform, and will are working with Sports Illustrated on their upcoming iPad app.

The company also reinforced that they are working closely with Adobe Systems so that the company's digital publishing solution will work with Adobe's recently announced viewer.

"Adobe recently announced its digital viewer technology, and we've been working closely together with them to leverage our iPad experience and ensure that WoodWing's efficient tablet creation tools and workflow can also be used to publish to the Adobe viewer when it arrives later this year," said Erik Schut, President of WoodWing Software in a release this morning.

Wired magazine's Editor-in-Chief Chris Anderson is upbeat about their iPad app sales, stating in a Tweet that their initial iPad app sold 73,000 copies in the first nine days, according to the NY Daily News. That means that Wired's first iPad edition will sell more tablet versions of the magazine than print newsstand copies, which usually average in the mid-80's according to the Tweet.

My guess is that this number may fall as more magazines launch their own iPad apps, and the novelty of reading Wired on the iPad fades for those who normally wouldn't pick up the magazine. Nonetheless, since many media folk are still debating the merits of smartphone apps, let alone tablet publishing, it is a good bet that publishers who jumped on the bandwagon early with branded apps will continue to benefit from their early adopter status. To be clear, though, this would only apply to those who developed native iPad apps, not necessarily those who went the route of launching flipbook versions -- these apps are not performing as will as the native iPad editions -- though even those efforts appear to be selling fairly well.

Twitter will soon introduce its own link shortener, the company said on its own blog. This is a commonsense service upgrade as it makes it easier for Twitter users to write their tweets without having to go to a third party site to shorten an URL. But I'm sure sites like and Tinyurl won't be pleased.