Thursday, June 10, 2010

Retweet: a talk with Instapaper's Marco Armenti

Retweet: Great little article on Instapaper over at Technology Review -- actually a guest blog post. The post discusses the news reader app and why it may be avoiding the same issues that have recently plagued the Pulse News Reader.

Christopher Mims spoke to the developer of Instapaper, Marco Armenti, who speculates that since the reader visits the news source's website before activating Instapaper, then the reader will see the ads that are to be found on the publisher's page.

Armenti also believes, as I speculated yesterday, that the whole Pulse controversy may have been a bit of a mistake.

"It wouldn't surprise me if this decision was made in isolation, without consulting with other departments, and without regard to whether it's consistent with the NYT's overall strategy," Armenti told Mims.