Thursday, June 3, 2010

Short takes: Kindle goes to school; Marvell's e-reader; Google buys Invite Media; Hearst picks up iCrossing


Clearwater High School swaps textbooks for Kindle e-readers

Students need them, but it's about a 20-pound weight on their backs they'd rather do without. "It can get very heavy, especially this year. Seven classes, seven different textbooks," says 17-year-old Megan Pope, an 11th grader at Clearwater High School.

Next year, Clearwater High School students will replace its textbooks with a 10 ounce electronic reader called the Kindle, that's loaded with their textbooks.

"It's small, really light to carry," says 11th grader Mohamed Baydoun.

Marvell website:
Marvel and Hanwang join forces to launch new e-reader
Marvell, a worldwide leader in integrated silicon solutions, and Hanwang, the leading eReader solution provider in China, today unveiled a new generation of eReaders aimed at higher performance, greater versatility and true mass market pricing. Featuring the Marvell® ARMADA™ 166E—the first System-on-a-Chip (SoC) with an integrated e-Paper Display (EPD) controller—Hanwang's new generation of devices offers better performance, more functionality and lower price points than any eReaders on the market today.

"Marvell's goal is to deliver superior eReader technology and a better consumer experience at mass market prices," said Weili Dai, Marvell's Co-founder and Vice President and General Manager of Marvell Semiconductor's Consumer and Computing Business Unit. "Marvell's complete portfolio of high performance, low power semiconductor solutions promise a new era of connected mobile devices featuring always-on, live content, new consumer experiences and services, superior battery life, and greater overall value—all of which is critical to drive global adoption in emerging markets and within new vertical applications—such as publishing."

M & A - Search

Google's Doubleclick blog:
Google acquires Invite Media

We’re happy to announce that we’ve acquired Invite Media, an innovative start-up based in New York and Philadelphia.

The team at Invite Media has developed technology that enables advertisers and agencies to use “real time bidding” to buy display ad space, and to optimize display ad campaigns, across multiple advertising exchanges, all in a single interface.

Hearst to buy iCrossing

Hearst Corp. finalized Wednesday the purchase of digital-marketing firm iCrossing Inc. for about $325 million, according to people familiar with the matter, the latest traditional media company to bulk up on its digital-marketing expertise.

The owner of magazines including Cosmopolitan and Esquire for months has been chasing iCrossing, one of largest remaining independent businesses that specialize in advising marketers on buying Web-search keywords, crafting their websites, and tracking what people are saying about their brands online.