Monday, June 7, 2010

Six Apart buys ad network; waiting on Jobs; BP does PR

Short news reads (until blogger is back up):

• Six Apart, the blogging service behind TypePad, Movable Type and Vox announced that they have acquired NaturalPath Media, an online advertising and media network.

“NaturalPath Media is a valuable addition to the Six Apart Media network and strengthens our ability to help marketers reach highly influential green and healthy living consumers while they are engaging with content and conversations that are important to them,” said Chris Alden, CEO and Chairman of Six Apart in a release.

• Steve Jobs will be walking on the stage at Moscone Center at 10 AM PT at WWDC, Apple's developer conference. The obvious announcements revolve around a new iPhone and new iPhone OS, a new version of the Safari browser, and a mystery device that allows you to walk on water while texting.

A number of websites will be live blogging the event -- since I'm not in person you can pretty much figure that TNM will not be one of them. Interestingly (at least to me), Huffington Post will have a live blog.

• BP is about to launch a costly ($50 million) ad campaign that it hopes will makes Americans feel just peachy about the company. The new ads are being created by Purple Strategies, a Washington-based public-affairs firm owned by Republican strategist Alex Castellanos and Democratic consultant Steve McMahon. BP's regular ad agency is Ogilvy & Mather.