Monday, June 14, 2010

Starbucks to offer free Wi-Fi in all stores starting July 1; Fall debut for Starbucks Digital Network

Beginning on July Starbucks will begin offering customers free Wi-Fi service through AT&T in all its store locations. Howard Schultz, CEO of the coffee giant, made the announcement today at Wired magazine's Business Conference Disruptive by Design event.
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In addition to offering customers free Wi-Fi, Schultz also said the company has plans for a new online service called the Starbucks Digital Network, which debut later this fall. The online service will give customers free access to certain paid website such as wsj.com.

The new service is the creation of a new business unit within Starbucks, Digital Ventures, a partnership with Yahoo! According to a statement by the company, content providers will include, Apple's iTunes, the New York Times, Patch, USA TODAY, and ZAGAT (as well as Yahoo!, of course).

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