Tuesday, June 15, 2010

Swedish newspapers take the leap by launching apps

Not much to say about these 13 new iPad apps released by the Swedish newspaper company Helsingborgs Dagblad AB. The company had previously released a free app for their flagship paper, but today 13 more apps appeared in iTunes supporting their other local newspapers.
All of the apps follow a similar pattern: the free download gives the user access to a subscription to the newspaper. Once you have signed up you can download the latest issue for offline reading, landscape and portrait modes, zooming and swiping, and the like.

But the apps are simple PDF readers, in reality, not offering much of a real iPad experience. But local readers in Sweden will no doubt appreciate having content available to them for their tablets.

The company that provides the service, called Netpublicator, promises to add more functionality soon including social network sharing, etc. They are also promising to support Google's Android platform. Of course, that assumes that Google Translate is accurate, right?

Left: After the splash page appears the user is taken to a page containing the basic navigation; Middle: this page manages subscriptions; Right: one of the navigation buttons takes you out of the app and gives the reader access to online multimedia, content that is lacking in the iPad newspapers themselves.