Monday, July 12, 2010

Zinio teams up with NACS Media Solutions to create digital newsstand for the college market

Digital newsstand provider Zinio announced today that they had entered into a partnership with NACS Media Solutions (NMS), a subsidiary of the National Association of College Stores, to create a digital newsstand targeting the college market. The newsstand will feature more than 3,000 books and magazines that is says are "suitable" for reading through Zinio's digital platform.

The newsstand will reside online at beginning in August. The releases did mention mobile media alternatives to the website such as an iPad app.

The NMS and Zinio agreement includes a revenue-sharing arrangement.

"In today's world, digital is increasingly the format of choice for college students. The NACS digital newsstand is an exciting development that we believe will acquaint, or reacquaint, students with an amazing selection of content," said Ed Schlichenmayer, President of NACS Media Solutions.

Although new digital publishing alternatives targeting the education market continue to appear, the problem for most students remains the very high cost of books and materials. Digital publishing alternatives, including app-based solutions such as from CourseSmart, have been poorly received either because the app is not well designed or the price for textbooks continue to be high. A new solution from Zinio promises better programming, but whether a digital newsstand will provide relief for students is doubtful.