Tuesday, August 3, 2010

Morning Brief: Condé Nast releases fifth iPad app, this one for Glamour; brands are slow to release apps

Condé Nast Digital released their fifth iPad app, this one for Glamour. The major media firm now has iPad apps for Epicurious (released on launch day), GQ, Vanity Fair, Wired, and the new one for Glamour.
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Like similar apps for their other magazines, the Glamour app is free to download, but requires the user to buy single issues through the app for $3.99. Right on schedule, the first review of the app in iTunes complained about pricing the iPad issues at the same price as the newsstand, and significantly higher than an annual subscription would cost.

The app features a bit of e-commerce, containing 17 items for sale related to items found in the magazine. The shopping section allows users to click directly through to the retailer's or manufacturer’s website.

“If you’re a fashion and beauty magazine and you’re selling a September issue, I think the reader expects, ‘Of course I expect to be able to look and shop that picture,’” editor in chief Cindi Leive is quoted by Mediaweek as stating during an app demonstration.



Brandweek laments the lack of brands to be found on the iPad, stating that while magazines are beginning to launch apps, the number of brands with their own apps are few. (This kind of sounds like my lament that B2B media owners are avoiding the iPad, doesn't it?)

In a post on its website, Barry Silverstein mentions several apps I've written about here such as Kraft's Big Fork Little Fork app, wisely mentioning that it is really a product of Meredith Integrated Marketing.

Other apps mentioned are from E-Trade, Gap, JC Penney, Nike ID, Weber's and Pottery Barn (probably the worst of the brand apps, and the one doing the most damage to the brand).



Prior to its release, rumors about whether Apple's iPad would have a camera abounded, but few were very disappointed that the end product lacked one as the device is certainly too large and awkward to use as a shooting device. But with the release of the new iPhone, which contains a front facing camera and a new video chat program, FaceTime, the idea of a camera for the iPad appears to make sense.

Yesterday AppleInsider reported that deep inside some profile policies available to corporate uses there appears to be the capability to disable use of a camera, at least suggesting that future models of the tablet will have a built-in front facing camera.

If Apple follows the iPhone pattern, a new version of the iPad would not be launched until next Spring. Currently there are few rumors of a Christmas season revision of the popular tablet.

Wired's Gadget Lab discovered an interesting little fact about the new Kindle -- it contains a microphone.

While the microphone is currently not enabled, it might be used in the future for voice navigation. A software update would probably be all that would be needed to activate the device.

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