Monday, August 2, 2010

The New York Times to offer other publishers its own iPhone and iPad publishing solutions: Press Engine; WoodWing's iPad Reader App to be integrated by CCI

Sensing that there is money to be made by being a vendor to the publishing industry, the New York Times today announced that it will launch its own technology and design publishing solutions. The new product, dubbed Press Engine, will deliver media content across new platforms starting with iPhone and iPad applications. The service will start in Q4 of this year.

The Times can already claim some clients stating that Telegraph Media Group and A.H. Belo Corporation-owned The Dallas Morning News, The Providence Journal and The Press-Enterprise will be the first to license the service, while other New York Times properties will be using Press Engine, as well.
Introducing new digital platforms is one of the ways that The Dallas Morning News is shaping its portfolio to provide compelling, relevant content through the vehicles readers want," said John McKeon, president and general manager of The Dallas Morning News in the Times' own press release. "Press Engine puts The Times's technological savvy to work for us, delivering premier news reader applications that allow advertisers to reach our engaged audiences where they live, work and play."

The New York Times iPhone app including their recently released The Scoop have proved popular with iPhone owners, though their iPad app called Editor's Choice has been poorly received due to its lack of content and depth.

The Times has recently said that it plans to launch its own paid app for the iPad, while retaining the free to download, ad supported NYT Editor's Choice app.

According to the Times, Press Engine users will retain control of their advertising and subscription revenues (which will, nonetheless, be subject to the split with Apple) but will pay a one-time license fee and monthly maintenance fees.

While the Times becomes part of the publishing solutions industry, WoodWing, the Netherlands based mobile and tablet publishing solutions company, announced that CCI, a part of the Stibo Group, will begin integrating WoodWing's iPad Reader App into its editorial solutions.

In a press release Ulrik Cramer, Solution Strategist of CCI said "by integrating WoodWing's iPad Reader App into our editorial solutions, CCI is able to offer a flexible and proven solution for publishing interactive content to the iPad."

Content that is destined to be read on the iPad can be created and laid out in InDesign or CCI LayoutChamp, then packaged by WoodWing's iPad Reader App for eventual delivery for the iPad.

"CCI has a very strong customer base in the newspaper industry, and through this cooperation, newspapers can more easily add the iPad to their publishing mix," said Hans Janssen, CEO of WoodWing Software. "This will help to speed up the adoption of tablet devices."