Tuesday, August 17, 2010

Sporting News rebrands website as Sporting News Feed; new site incorporates sports video content from CineSport

Sporting News relaunched its website today and rebranded it as Sporting News Feed. The new site will concentrate on breaking news stories in seven core sports: Major League Baseball, the NFL, the NBA, the NHL, NCAA Basketball and Football, and NASCAR.

The venerable media firm, founded in 1886, also announced that Yahoo! Sports will act as exclusive distribution partner, hopefully driving traffic to the newly branded website.

Sporting News Feed
 features a Flash video
 when first visited.

Jeff Price, president and publisher of Sporting News, had previously said in an interview with TNM that the Sporting News properties would be partnering with CineSport, a company that offers web video syndication of sports highlights. This video content can now be found on the Sporting News Feed.

"Our goal in re-launching SportingNews.com and creating Sporting News Feed is to change the way avid fans follow breaking stories–we're re-emphasizing the ‘news’ in Sporting News in a real-time, multi-media approach," said Price in the company's press release. "We're also looking forward to working with CineSport, extending our sales relationship with their industry-leading sports video syndication network to deliver unique video advertising solutions on Sporting News Feed. When sports fans and advertisers think about what we’re doing, it is essentially an ESPNews 2.0 offering on the web for avid fans."

Price told TNM back in May that this video integration would be a big part of any upcoming iPad application. "We will bringing our highlight content, both national and local market content, into the iPad experience -- as well as across every device where we deliver Sporting News Today," Price promises. "So that partnership (with CineSport) becomes a critical component of what we do to improve the overall experience."

The new Sporting News Feed website uses an array of social networking features such as Facebook plug-ins, as well as Twitter and Yahoo! Buzz. “By integrating with Facebook social plugins, Sporting News is providing sports enthusiasts with a customized experience and real-time updates on the latest news in sports,” said Justin Osofsky, who handles media partnerships for Facebook.

PublishThis, an on-demand content publishing platform, is providing custom built tools for the Sporting News editors to aggregate and curate additional sports news to complement the media outlets own staff reporting.

Nationwide Insurance is acting as launch-day sponsor, running a medium rectangle on the home page.

Sporting News has been working with Zinio to create a free, then paid, web product called Sporting News Today. While that product is no longer on the main website, it is still available within the Zinio newsstand for both the web and the iPad -- $2.99 for a months worth of morning e-editions. Plans are still on track to launch a separate iPad app that brings in the new video content within a few weeks, according to the company.

Sporting News was acquired by American City Business Journals in September 2006. Jeff Price, formerly the head of digital for Sports Illustrated, was named publisher of Sporting News in February of this year.