Monday, September 20, 2010

Adobe Systems announces that its online museum dedicated to digital media will go live October 6

Adobe Systems announced today that they will open the Adobe Museum of Digital Media (AMDM) in early October. The online site (here) will be an "interactive venue to present and preserve groundbreaking digital media works, inspire creative ideas and experimentation, and provide a forum for expert commentary on how digital media influences culture and society," according to a company press release. (And no jokes about Flash belonging in a museum!)

The AMDM will feature a wide range of material such as film, design, architectural and social media. "Adobe works with a wide range of creative professionals every day. We see extraordinary digital projects that take advantage of current technology and point to where creative minds will take digital media in the future," said Ann Lewnes, senior vice president of global marketing, Adobe. "The museum was inspired by them and is a tribute to their talent and innovation. We believe digital media plays an important role in shaping our society as well as our creative culture and should be celebrated in a space where the medium is literally the message."

After watching the video I had to wonder: 'is this just a PR move by Adobe to counter all the bad press rising out of the brush-up with Apple, or a legitimate attempt to celebrate digital arts?' We'll see on October 6th when the site goes live.

The online museum is a collaboration between Adobe and Piero Frescobaldi, co-founder of unit9, a U.K. based digital production company; Filippo Innocenti, of Spin+ and professor of Architecture Technology at Politecnico di Milano University; and Goodby, Silverstein and Partners, the San Francisco-based ad agency for Adobe Systems.