Tuesday, October 12, 2010

Financial Times doubles down: releases free iPad edition for the Chinese market

The Financial Times, having claimed that it has already sold over £1m in advertising for its first iPad app, has expanded its tablet product line by launching a new iPad app for the Chinese market.
The app, free to download, and free to access content, is more a way to view the FTChinese.com website than a converted version of a newspaper. But despite its design, the app offers readers the ability to download the print version of that day's paper for offline reading. The app also features video content and photo slide shows.

Like the initial FT iPad app, the new Chinese version is launching with a single sponsor, an approach being used by many publishers: single sponsor at launch, evolving into a normal paid display ad model months later once subscriber numbers are known.