Tuesday, October 19, 2010

Just a thought: iPad success not dependent on techies

I think this is ultimately good news for publishers: it isn't the techies that turned out to be the early adopters of the iPad, but young, mostly males who were either iPhone or Mac users. Because of this, the audience for media apps is reaching a more representative audience than might have been expected.

This is my interpretation of the research that has been conducted so far. On the other hand, looking at those who are thinking of pre-ordering Windows Phone 7 devices, one has to wonder why? Without the apps and content available through iOS, or even Android devices, who would line-up to be the first to try these phones? Techies, right?