Monday, October 4, 2010

Monday morning briefs: app confusion; WoodWing says its ready for Android tablets; special editions still alive

An e-mail I received first thing this morning from Supermarket News blared out that Publix had launched a mobile app. Being interested in all things related to apps, advertising and media, I immediately clicked through to read the story. But while the headline talked of an app, the story spoke of a mobile website. Does the writer know the difference?

This is a problem I'm seeing more and more: media writers way behind in their own knowledge of mobile and tablets. I can only speculate why this is -- it's got to be related to the general level of technology many B2B media firms experience in the work place. In several of the publishing firms I've worked at getting up-to-date equipment for the editorial and sales teams was nearly impossible. Too many media firms see investments in modern computer equipment as money down the drain.

I can imagine what these same companies think about supplying their editors with iPhones or iPads.

WoodWing announced today that they are ready for the anticipated flood of new Android-based tablets expected to appear in the next few months. The first of these is the Samsung Galaxy Tab, seen at right.

“Samsung´s GALAXY Tab is the first step into a multi-device tablet publishing world," said Erik Schut, President of WoodWing Software. "The big challenge is not so much in the different underlying operation systems, but the fact that the screen aspect ratios are totally different."
To help publishers port their publications to these new tablets with varying screen ratios and sizes, WoodWing has incorporated multi-screen functionality into their digital publishing solutions.

The Samsung Galaxy Tab will come with a seven inch screen compared to the iPad's 9.7 inch display -- probably not as attractive a size to many publishers, though the size is similar to the smaller model of the Kindle offered by Amazon.

Bay Area sports fans had a torturous weekend: previously undefeated Stanford lost; the Giants, only needing one win to clinch their division, lost on both Friday and Saturday' and then Sunday football was a nightmare as both the 49ers and Raiders showed that they had mastered the art of heartbreaking defeat.

But on Sunday afternoon the Giants finally won and the Chronicle was ready to take advantage. Since the Bay Area is a good mass transportation environment, with many commuters avoiding the bridges by taking BART to work, single copy sales of newspapers should be good, but it will be interesting to see the numbers.