Tuesday, October 12, 2010

Morning Brief: FT iPad app has brought in over £1m in ad revenue; developing for iOS is becoming big business

Speaking at the MediaGuardian Changing Advertising Summit, Ben Hughes, the deputy chief executive at the Financial Times, said that the paper's iPad app has generated more than £1m (about $1.58m) since its launch in May.

According to the Guardian, traditional advertising now only accounts for around 40 percent of revenue at the FT.

TNM looked at the Financial Times app at release and found it a step in the right direction: a newspaper app that is built for both online and offline reading, clean native layouts, and embedded video content -- which requires a live Internet connection.

Originally the app contained a single sponsor, Hublot, but like the New York Times' Editor's Choice app, the FT added additional advertising opportunities over time.

Developing for the Apple's iOS is becoming big business: ngmoco, Inc. a developer of games has been bought by Japanese social game developer DeNA.

According to the San Francisco Business Times, the sales price is near $400 million -- "shareholders and employees will get $300 million in cash and securities and are entitled to additional consideration of up to $100 million based performance milestones through Dec. 31, 2011," according to the financial paper. (AppleInsider says the price is $400 billion -- don't you love typos?)

ngmoco has 37 games inside the iTunes app store for the iPhone, and a handfull for the iPad, as well. One of its games is Rolando, a game for the iPhone that costs $2.99.

Walmart will begin selling Apple's iPad starting this Friday. The retail giant already sells other Apple products such as iPods and iPhones, though it does not offer any discounts.

The move comes a few weeks before the first Android based tablets will begin to appear. Rumors persist that Apple plans to expand their tablet line by launching a smaller model, though the company generally keeps a pretty consistent one-year product cycle. The iPad was launched in the U.S. on April 3 of this year, with the European launch about six weeks later.