Here's an example of a New York Times alert, received through their newly updated iPad app:
This seems like a rather minor story to justify an alert. There must be literally hundreds of stories like this one that would justify an alert. I'm sure the editors will be experimenting with this mechanism for a while and will settle in a bit.
Of course, why not let readers decide what they consider worth getting alerts on? For instance, I'm sure some readers want political news alerts, business alerts, Yankee alerts -- you get the idea. Is this kind of customization possible?
The NYT has issued a press release about their new app and it mentions that Fox Searchlight, Mercedes-Benz and MicroStrategy are the current advertisers supporting the effort -- something I failed to mention in my original post this morning.
The press release also includes this quote: "As technology evolves, we are committed to setting new standards for online advertising, and the iPad is a prime example of our innovation," said Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group and general manager, NYTimes.com.
Don't you just love these made-up press release quotes?