Wednesday, October 27, 2010

Use of HTML5 video has doubled in the past five months; Flash still dominates desktop, but mobile drives HTML5

A few months ago THE big story in tech concerned Apple's rather obstinate refusal to allow Flash on its iOS devices and the war of words (and occasional threats) that followed.

The answer to Flash was supposed to be HTML5, but many people, myself included, doubted that much video would get ported over to HTML5 immediately. Wrong.

But a great post on MeFeedia shows that 54 percent of all video online is now available in HTML5, a doubling of content in just five months.
The conclusion reached here is that mobile users are driving this because while Flash still dominates the desktop mobile devices are driving HTML5 video adoption.

The real drivers of this movement have been the video services such as YouTube and Vimeo -- their enormous catalog of content probably makes up the lion's share of the video that has been ported over. "Embeds are now using the iFrame tag instead of the standard “object” tag. By providing this new code, the source can serve a video format that is supported and optimized for each device," according to the post on the MeFeedia blog.