Tuesday, November 30, 2010

American City Business Journals sign with Handmark to relaunch its roster of 42 website properties for mobile

The Business Journals, a division of American City Business Journals, announced today that they had entered into a partnership with handmark to launch new mobile applications for their 42 website properties. The St. Louis Business Journal mobile apps have already launched with apps for Android, BlackBerry and iPhone.
“We are dedicated to providing comprehensive, exclusive coverage on both local and national issues that affect our subscribers’ businesses and assist them in opening doors and making connections,” Huntley Paton, Executive Editor for The Business Journals, said in the company announcement. “Mobile is an integral part of our growth strategy to deliver a more relevant and convenient experience and we are proud to have Handmark as our partner.”

There are already 40 other mobile apps in the iTunes App Store for Business Journal properties (excluding the new app for the St. Louis Business Journal from Handmark). These apps appear to be all straight forward RSS feed readers.
The newer app for the St. Louis Business Journal offers more navigation options, including an option to read "Premium" content available to subscribers only.

“The Business Journals’ team has an innovative approach in expanding their content and we are pleased to support a great new mobile experience for their customers,” Paul Reddick, Handmark CEO, said in the announcement released today.

The new apps developed by Handmark to replace the older mobile apps will be launched in the first quarter of next year.