Monday, November 15, 2010

Apple schedules major iTunes announcement for Tuesday

Love 'em or hate 'em, you have to admit that Apple knows how to make a splash. This time they have scheduled an announcement for tomorrow morning (U.S. time) and are promoting the event on its website home page.
Rather than speculate on what the announcement is, I thought I'd simply say this: few companies can duplicate Apple's ability to use all its resources to promote itself. I can not even come close to telling you how many times I've visited a company's website and looked at its own company news only to find the site hadn't been updated in months or even years.