Sunday, November 7, 2010

The end of the line for another magazine's print edition; U.S. News & World Report to go mostly digital

In a move that was not much of a surprise, U.S. News & World Report announced Friday that it would stop producing its monthly print editions after the December issue and concentrate on digital. The magazine plans to produce eight print issues next year that concentrated on special topics.
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“We’re finally ready to complete our transition to a predominantly digital publishing model. This will allow us to make the most of the proven products, useful journalism, and great audience growth we’ve been sustaining,” editor Brian Kelly and president Bill Holiber wrote in a memo to staff.

Despite a complete lack of mobile products currently available to readers, the management at the magazine appear to be betting on the new digital platforms.

"The iPad and the next generations of tablets and mobile platforms will create a brand new set of opportunities for us. We know that the creative energy and team spirit of everyone at U.S. News will continue to keep us ahead of the pack," the memo concludes.

"... will continue to keep us ahead of the pack." How many publications that are "ahead of the pack" kill off their print editions? And how many bet on mobile before even launching their first mobile products?

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