Monday, November 1, 2010

More on Callaway Digital Arts, publisher of MSL iPad app

A bit more about that app I mentioned earlier this morning, Martha Stewart Makes Cookies. As I mentioned, it was released this morning by Callaway Digital Arts. Venture Beat reports today that the company is Kleiner Perkins Caufield & Byers is leading a $6 million round of funding for the app developer, a pretty amazing feat for a developer that until today had released only one other app.
Callaway Digital Arts, though, has a bit of history behind it. The company is a spin out of Callaway Editions, a company that in the past has produced such books as Irving Penn’s Passage, Georgia O’Keeffe’s One Hundred Flowers, and OBAMA: The Historic Journey.

The company knows how to raise money: prior to the venture funding the company was a recipient of the U.S. Department of Education’s 2010 Ready-to-Learn Grant. Now we'll see if the they can do something with all that support.