Friday, November 19, 2010

Morning Brief: Developers rush to update their apps; everyone can predict the future, expect those that can't

Media app developers continue to flood the iTunes App Store with app updates in preparation for Apple's iOS update expected next week. The update, though rather minor for the iPhone, is a major upgrade for the iPad. The update will bring multitasking, folders, AirPlay and other features to Apple's tablet.
For media apps that involve audio streams, developers are making sure they can play in the background, allowing users to listen to music, news and other radio content while at the same time allow them to look at other media apps, play games, etc.

The update to iOS 4.2 was announced for "November" but was really expected last week. Certain issues have apparently delayed its release to the public. A new version of the OS was delivered to developers this week, and assuming no new issues arise we should be set to see the update very soon.

I find it difficult to understand why media writers continue to believe they are omnipotent and can predict the future of media. Guess what, if they can do it, maybe they should stop being media writers and try their hand at the stock market.

Nonetheless, we continue to see these types of stories popping up, and the media aggregators (really, they're thieves) continue to link to them or reproduce them in their entirety.

Listen, predicting the future of tablet publishing by saying no one is currently making money at it is like saying in 1901 that there was no profits to be made in the auto industry because profits from the horse trade still dwarfed that of cars.

Until enough people own a tablet there is no chance tablet publishing can be profitable. Those that are "succeeding" today are those that are establishing their brands, selling a few apps and issues, building and training their staffs, and creating and experimenting with strategies.

But American media in particular is obsessed with "analysts" who say they can pick the winners. It is one reason, by the way, many now believe American journalism is in a new dark ages.

Posting will be light next week due to the Thanksgiving holiday here in the U.S. Plus its time to take a little time off of the daily blog grind.

But I'd like to thank those that are regular readers. Although this site gets few comments, I know this is actually true of most media sites -- so I don't take it personally. Traffic here has actually increased to levels close to late Spring when I had the morning e-newsletter going, and was more actively promoting the site.

I especially appreciate the feedback I get from my European media colleagues -- thank you for your e-mails and IMs.