Wednesday, November 3, 2010

Morning Brief: NYT bombards iPad owners with news alerts; the web still proves to be the best medium for election results; News Corp. reports earnings today

America went to the polls yesterday to vote in mid-term elections with the results pretty much as expected: the Republicans retook control of the House of Representatives, but the Democrats hung onto control of the Senate. The results portend gridlock and danger.
During the evening, the New York Times too advantage of the notifications feature in the iPad to bombard its iPad app owners with election updates -- lots of them. For a while, iPad owners were receiving election updates every few minutes whether the races in question were of national or local interest.

I struggled to find a way to turn off the feature, but attempts to get the NYT app to stop pinging me were in vain.

For the most part, mobile media is still a bit too young a medium to have usurped the web. Newspaper and government websites remained the outlets of choice for those trying to get detailed information about races. While some apps brought in RSS feeds that gave basic story lines, newspaper websites remained the place to get actual vote counts.

News Corp. will report its Q1 earnings today and it will be interesting to see its newspaper performance. Thanks to the Citizens United ruling, election spending soared this cycle, but did newspapers benefit? I know my mailbox was filled with election advertising like never before, and the web sure seemed full of political ads. But did newspapers get their share in print? or online?