Thursday, December 16, 2010

Apple to open Mac App Store on January 6; will some media firms be enticed to develop for the Mac desktop?

Apple has set the date: January 6th. That is the day the company will open its Mac App Store. The store will try and duplicate the success of the iTunes App Store for iPhone and iPad apps.
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In their announcement Apple said that the new Mac App Store " will be available in 90 countries at launch and will feature paid and free apps in categories like Education, Games, Graphics & Design, Lifestyle, Productivity and Utilities." Noticeably missing from that list is "News", a major category in the current iTunes App Store.

The rules of the game for the new Mac App Store are the same as for the other stores: developers get to keep 70 percent of the price of the apps, and are not charged for offering their apps for free.

Because the full Mac operating system is different than the mobile iOS version, developers will not be able to convert their iOS apps as easily as the move from iPhone to iPad proved to be. Nonetheless, I am sure some media entity out there will be tempted to experiment with the idea of a media app for the desktop.

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