Tuesday, December 21, 2010

The Guardian brags up its web numbers, compares UK news sites, news sites behind paywalls noticeably missing

I like it when media companies brag about their numbers, they should do it more often. Today, The Guardian bragged that its "average daily browsers" had increased by nearly 12 percent in the month of November, as compared to the previous month, and over 20 percent year-over-year.

According to The Guardian, the Mail Online, the website for the Daily Mail, remains the number one news site in the UK at 2,939,799 "daily browsers" (visitors, as opposed to unique users). The Guardian ranked second, while the Telegraph's website at Telegraph.co.uk ranked third with 1,724,153 "daily browsers". Both the Independent and Mirror Group trailed with just over one-half million.

Missing from the figures, of course, was the Times website which has been behind a paywall for about half a year. According to one "leaked" memo, the Guardian estimates that only 54,000 readers access Times.co.uk each month. News Corp., however, has said that about 50,000 readers are using the pay-as-you-go method of accessing Times content, while 100,000 print readers have activated their bundled online subscriptions to access the site's content.