Wednesday, December 15, 2010

Nomad Editions brings on Chris Leach to establish custom publishing division; health and sports will be focus

With now three live mobile publications under its belt, and a fourth soon to be released, Nomad Editions is ready to move into custom publishing. Today the company announced that Chris Leach, formerly director of custom media at EPS Communications, as well as editor at Inc. Magazine, will head the new division at Nomad Editions.
“I look forward to leading the efforts in the Nomad Editions Custom Media division, providing readers with a highly customized and targeted reading experience that is not available elsewhere today, even on the digital platform,” Leach said in the company's release.

As director of custom media, Leach will focus on health and sports. Robert Benchley will serve as chief content officer for the health initiative, while Nomad Editions' Director of Business Development, Peter Savarino, will concentrate on college and professional sports.
Nomad Editions is the brainchild of Mark Edmiston former managing director at M&A firm AdMedia Partners, and former CEO at Newsweek Inc.

Along with designer Roger Black and others, Nomad Editions is releasing a series of electronic publications specifically for the mobile market, though no mobile or tablet apps are part of the equation. The publications are designed to be read online at your computer, on smartphones, or on tablets, through the device's browser.

The company has launched three e-pubs to date: Wave Lines, Real Eats and Wide Screen, with a fourth, u+me, set to launch in January.