Tuesday, January 4, 2011

Amazon readies new Kindle app for flood of new Android tablets; Forrester Research raises tablet sales forecast

While media companies are notorious for being conservative about new formats and platforms, tech companies are not. Witness Amazon: it announced that it is ready to launch new Kindle apps designed specifically for Android and Windows-based tablets.
For Amazon it is about allowing buyers, no matter what device they choose to use, to access their e-commerce store and buy and read books through Amazon, rather than the competition.

"Many people are buying both a Kindle and an LCD tablet computer," Dorothy Nicholls, Director, Amazon Kindle, in the company's release. (For now, by "LCD tablet computer" she means an iPad, of course.)

"We're very excited to support the upcoming Android and Windows LCD tablet computers with free Kindle apps that we'll tailor for the particular devices," Nicholls said. "Our Whispersync technology makes it simple to move back and forth between devices. Read on your Kindle, read on your tablet, read on your phone. We'll keep track of your last page read, and make it easy."

Forrester Research today revised its estimate of US tablet sales -- way up, of course.
Writing on her company blog, Sarah Rotman Epps, an analyst at Forrester Research, admitted that while they had seen the introduction of the iPad as a "game-changer" they were still too conservative in their sales estimates. They currently project that Apple will have sold 10.3 iPads into the US market in 2010, and now project that sales will more than double to 24.1 units in 2011. (Couldn't they just round that number to 24?)

"As for Android tablets, Research In Motion's BlackBerry PlayBook, Microsoft's Windows-based tablets, and tablets that run on HP's and Nokia's platforms, they'll take a backseat to Apple, but in a market this big, there's room for more than one player," Epps wrote today. "By 2015, 82 million US consumers -- one-third of US online consumers -- will be using a tablet, and not all of them will be iPads."