Tuesday, January 18, 2011

Apple sold 7.33 million iPads in last quarter of 2010

The earnings conference call has not yet begun, but the number I was most interested in has been released: Apple sold 7.331 million iPads in Q1 of 2011 (calendar wise that's the fourth quarter of last year). This represents a 75 percent growth of the previous quarter when the company sold 4.188 million units.

Most followers of Apple in the financial community will no doubt focus on the amazing earnings performance of the company: over 16 million iPhones sold, $26.7B in total revenue, a gross margin of 38.5 percent, etc. There is no question that these are amazing numbers.

But for me, as someone who has been writing about iPad news apps since April, this is confirmation that the public has looked at the iPad and been sold -- even while many of our media gurus wrote about reboxing their tablets and sending them back to Apple.

“We had a phenomenal holiday quarter with record Mac, iPhone and iPad sales,” Apple CEO Steve Jobs is quoted in the press release. “We are firing on all cylinders and we’ve got some exciting things in the pipeline for this year including iPhone 4 on Verizon which customers can’t wait to get their hands on.”

Now comes the conference call, which I am sure will focus on the health of Steve Jobs.

Update: Turns out that the analysts have stayed away from asking questions about the health of the CEO -- they are money people, after all. And I'm sure forward guidance of 63 percent revenue growth year over year kind of got their attention.