Tuesday, January 4, 2011

That's it, tablet magazines are a failure -- let's all give up!

So according to the media critics out there the tablet editions of the major publishers have been a failure. It's the end. That's it. Give up. Back to print.

Wait a minute, let's do some math. If Wired sells only 23,000 iPad copies out of a possible 10 million iPad owners in the US that is a failure, right? After all, that equates to only 2 tenths of a percent! My God, if you translated that into the population of the US that would equal a circulation of only around 700,000. That's terrible.

So what is the print circulation of Wired anyways? 750,000. Oh.

Why oh why can't we have better media critics in this country?