Thursday, February 17, 2011

Ireland's RTÉ News releases first iPad media app; features live news, sports, business, live video streaming

Based on the feedback of users in the Irish iTunes App Store, the new iPad app from RTÉ News is a much appreciated launch. The free app gives users access to the latest news, as well as live video streaming.
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RTÉ News is far and away the Republic of Ireland's most popular and important news organization. Run as a division of Raidió Teilifís Éireann, a state supported broadcaster, RTÉ News broadcasts in both English and Irish, though this app is entirely in English.

This new app does not take the 'magazine' styled approach increasingly favored by many developers, but instead throws it all out there, much like its website. But the website, having a bigger palette to work with is more attractive and less crowded than this media app.

But that doesn't in any way take away from the fact that this app does what it needs to do: provide iPad owners with another way to get RTÉ News content.
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The design leaves room for a medium rectangle ad, located on the bottom-right of the front page. That spot is currently reserved for a house ad, but one assumes this could eventually house a paid ad. The layouts feature both portrait and landscape modes, and I didn't sense any shuttering or other navigation bugs.

"Building on the success of the RTÉ News Now app for iPhone and Android, the release of our News Now app for iPad continues to meet the needs of our audience for delivering up-to-the-minute, dynamic RTÉ content across a widening range of platforms," Múirne Laffan, Executive Director of RTÉ Publishing said.

A new iPad app for the entertainment weekly RTÉ Guide, Ireland’s largest selling magazine, is anticipated to be launched in March. According to the Irish tech site, Silicon Republic, the app is expected to adopt a freemium model.

“You can download the app for free, and there’s some content available but to get into the digital version of the magazine, you pay for that,” Laffan said to Silicon Republic.

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