Tuesday, February 15, 2011

Morning Brief: Verizon offer essential gives away an iPhone for signing up for FiOS package; Sideways releases white paper on digital tech and reading habits

One reason why I am one of those skeptics in regards to the rumors of a smaller, cheaper iPhone from Apple is that the iPhone is already competitively priced. Witness this new offer from Verizon which essentially gives away an iPhone 4 when you sign up for a package services.

The deal is this: sign up for a FiOS of High Speed Internet 'triple play' or 'quad play' package and order a new iPhone 4, then get a $200 Verizon Rewards Card which essentially offsets the price of the phone.

The problem, of course, is that so many Americans already have cable TV, or an Internet service, or a cell phone commitment that few customers are in a position to change all their services to one company.

Sideways LLC, the software company that also has its own branded tablet magazine in iTunes, released a new white paper which you can find here.

I'm a sucker for any research one can find on tablet reading habits, and electronic publishing data aimed at publishers. The current white paper from Sideways doesn't produce any Earth shattering findings, but will provide publishers with some ammunition to use on their corporate overlords, or while selling advertising to reluctant agencies.

Here are some of the findings directly from the company's release:
Highlights of the report include:
  • Younger generations of readers will grow up with a new idea of books and magazines and will not accept reading as a passive experience.
  • Tablet and e-reader users are not only receptive to enhanced content, but are expecting it in digital books and magazines.
  • Book apps provide authors and publishers with control and flexibility. For example, they can set the price for books, have sales, and adjust prices to market conditions.
  • E-reading will increase as the number and variety of e-readers grows and prices for devices and content fall.
  • The vast majority of iPad users read books on the device.
  • iPad usage is shifting users away from reading content in their workspace to at home and at their leisure.
  • iPad users now prefer reading periodicals and books on the device as opposed to print, computer, mobile phone, or e-reader.
  • Readers of some of the most well respected, high circulation monthly magazines spend more time with the digital versions of these publications than with the print copies.
  • Digital reading could lead to an increase in reading overall as an already popular activity becomes more widely available, easier and less expensive.