Monday, February 28, 2011

SI's Swimsuit Issue now a Chrome Web app (as well as an iPhone app, iPad app, Android app, etc.)

WoodWing sent along a press release this morning touting something a bit different, so it is worth a post I think:

Time Inc.'s magazine Sports Illustrated has released its young-male-hormones-gone-wild Swimsuit Edition as a Chrome web app. The app, which can be found in Google´s Chrome Web Store, sells for $6.99.
The app for Google's Chrome browser, utilizes WoodWing´s Tablet Publishing solution and WoodWing´s HTML5 Reader App. WoodWing touts its digital publishing solutions as allowing its publishing customers to create HTML5 digital publications for iOS devices, Android and webOS, as well as Google Chrome products.
“HTML5 is seen by many as the future of interactive media-rich content on the Web,” Erik Schut, President of WoodWing Software is quoted in the release. “With our HTML5 Reader App, we offer our customers yet another channel to publish to easily, extending the reach of their publications even more.”

The equivalent iPad version can be found within the existing Sports Illustrated iPad app for the same $6.99 price. There is also a kind-of free iPhone and Android app, as well. Users can upgrade their app for $1.99 to "unlock hundreds of razor-sharp photos and dozens of steaming videos".

OK, enough talk about the softporn SI apps. What I found interesting about the Chrome app was that the developers did not also launch an equivalent Mac desktop app -- another sign, I think, that the Mac App Store is not going to enjoy the same level of developer support that the iOS app stores have. Many of the categories are still able to display their apps on one page -- an easy way to see that the app selections are pretty small. (The good news: there is now a curling app available!)