Thursday, February 17, 2011

Warner Bros. releases app editions for its two films Inception and The Dark Knight, more film apps to come

Is this the future of film distribution, distributing via app? Who knows, but the concept is sure interesting, isn't it?
Yesterday the film studio Warner Bros. released two apps for films directed by Christopher Nolan: Inception and The Dark Knight. Both apps are universal and free to download. The apps give viewers the first five minutes of the film plus a portion of the bonus material, which extensive. Unfortunately, neither app's description mentions that you will have to pay to gain access to the full content, though at the bottom left of the App Store description it says that there is an in-app purchase available -- Inception: App Edition costs $11.99, while The Dark Knight: App Edition will set you back $9.99 (it's an older release).

This new app approach is clearly a major initiative for Warner Bros.
“Warner Bros. is bringing more than 100 million Apple device owners a highly innovative new way to experience their favorite films,” said Thomas Gewecke, President of Warner Bros. Digital Distribution.

“For many, watching a movie is a social activity and App Editions are the first mobile product to deliver this capability on a global scale. They offer a fully connected experience, allowing viewers to engage with others around the world in real-time through Facebook and Twitter. In 2011, Warner Bros. will release a full slate of App Editions including new release and catalog films.”

Warner Bros. has several apps available for Android, including two Inception game apps, but nothing so far on the scale of these iOS apps.